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最诡异冰激凌广告:重口味吓哭小朋友

A-A+发布时间:2013年07月19日 09:26来源:沪江英语

Hungry for some ice cream? You probably won't be after watching this advertisement.

爱吃冰激凌?看完这个广告你可能就不想吃了。

Philadelphia-based ice cream shop Little Baby's Ice Cream recently released an ad titled "This is a Special Time". If the idea was to destroy viewers' ice cream appetites forever, they may have just succeeded.

来自美国费城的冰激凌店“小宝宝的冰激凌”日前发布了一款名为"This is a Special Time"的广告。如果这个广告创意是打算让观看者以后再也不想吃冰激凌了,那他们成功了。

The spot, which runs a little over a minute, features a man covered in what appears to be vanilla ice cream, staring wide-eyed into the camera. As a voiceover begins waxing poetic about the quality of the man's skin, he begins using a spoon to scoop and eat ice cream from the top of his own head, never breaking his gaze with the viewer.

该视频仅长一分多钟,视频中一位男子全身包裹的目测是香草冰激凌,睁大眼睛正对着摄影机。旁白开始用非常诗意的声音叙述着男人皮肤的质量,男子则开始用勺子从自己的头顶挖冰激凌出来吃,过程中眼睛眨也不眨地凝视着观众。

At one point, the enthusiastic narrator remarks: "When you eat Little Baby's Ice Cream you'll wink and nod and hug and high five each other with great enthusiasm." He forgot to add that you might never sleep again.

视频某处,这位激情的旁白者叙述道:“当你吃小宝宝的冰激凌时,你会满怀热情地和同伴眨眼、点头、拥抱和击掌”。 他忘了说了,你可能还会被吓得睡不着。

While the ad may be strange, it has all the markings of a potential viral hit and follows in the footsteps of Little Baby's similarly creepy "Love Lickers" ad, released in May.

这则广告看起来虽然很奇怪,但预测广告会成为网络点击热门。该冰激凌店在五月还发布过一个叫"Love Lickers"的广告,这两则广告的诡异风格很相似。

The shop offers hand-made, super-premium ice cream made from 16 percent butter fat as well as vegan friendly, non-dairy frozen desserts. However, it does not offer therapy for those scarred by the "This is a Special Time" experience.

该店提供用16%的乳脂手工制作的优质冰激凌,也有各种为素食主义者准备的非乳制冷冻甜点。不过对于那些被诡异的冰激凌广告吓到的观众们,该店不提供治疗。

本文来源:沪江英语

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